Monday, June 13, 2011
Angelina Jolie for Louis Vuitton's "Core Values" Campaign
So the first picture of Louis Vuitton's "Core Values" campaign has surfaced on WWD today. I was so in love with the concept of this campaign when I first heard about it, and if this first look is any indication of what the rest of the campaign will look like, I feel pretty assured that I won't be disappointed. The subtle tones of Annie Leibovitz' work and having the models of the campaign carry Louis Vuitton pieces that they already own and love is a match made in heaven.
The campaign has slated aims to bring attention back to Louis Vuitton's strong craftsmanship and reinstating themselves as a staple of travel luxury goods. As a lover of all things Louis Vuitton, I am more than happy to support promoting the brand for its quality rather than its luxury brand image. Louis Vuitton is one of those labels that attracts a lot of unwanted criticisms as gaudy and over-the-top due to their most prominent pattern being the classic monogram. Their bags and accessories proudly display the Louis Vuitton symbol, making the brand an easy target for such critics.
What many critics fail to consider, however, is that if you look beyond the patterns and price tag, Louis Vuitton is known for creating quality leather goods and merchandise that outlast the ages. Their products will endure from vacation to vacation, year after year and withstand the wear and tear of even the most exotic locations. Louis Vuitton's new campaign looks to start bringing back the values that the company started with over 150 years ago when they first gained notoriety by introducing flat-bottomed trunks.
A shift from the glitz and exclusivity image that Louis Vuitton has been found to project to an image more focused on a history of quality production will surely be a welcome one.
Posted by the name's Boots. at 10:22 PM